Project

Arabella Rocca - Roma
Giacomo Sanna - Roma

Designers and producers of Pop Pot, are architects who began collaborating in 2020 during the first lockdown, using 3D printing to support the COVID emergency by printing protective visors and donating them to various charities.

In 2021, they began working on this project to reinterpret classic design icons in pop style. In 2023, they founded POP POT Srl SB, which now has more than 40 retailers in Europe, including museum bookshops such as MAXXI in Rome and MUDEC in Milan, concept stores in London, Paris and Barcelona, and art galleries in Ljubljana and Thessaloniki.

How can we breathe new life into age-old designs, ensuring they resonate with contemporary aesthetics while honoring their original essence?

Honoring the past, designing the future

Steeped in the rich tapestry of Rome’s history, POP POT emerged from a fusion of reverence for the past and a passion for the future.

Our journey began with a simple question: How can we breathe new life into age-old designs, ensuring they resonate with contemporary aesthetics while honoring their original essence?

Digitizing tradition, redefining form

Our answer lay at the intersection of tradition and innovation. Inspired by the Roman amphorae, cataloged meticulously by German archaeologist Heinrich Dressel in the 19th century, we embarked on a mission to reinterpret these relics for the modern age. But instead of sculpting clay or carving stone, our tools were the digital precision of 3D printing and the boundless possibilities of artificial intelligence.